The GDPR is an EU regulation providing firm data protection controls for EU citizens. It replaces the 1995 Data Protection Directive and it is expected to allow users to exercise more power over how the companies are using their data. As a result, companies have to adhere to strict rules on how the data is collected, stored, and leveraged. However, with only a few weeks until GDPR comes into force, many companies aren’t ready to comply with the new regulations. In this blog post, we will discuss how address verification can help you meet the new GDPR requirements.
Key Changes with the GDPR
Because of the fact that GDPR will protect Internet users, it will have have a big impact on the day-to-day operations of companies that are doing business online. As part of GDPR, any company that collects, stores, and processes public or personal data about EU citizens will have to take a series of measures. These measures aim to protect the information. Furthermore, the companies must offer a series of services to the respective persons.
You, as an EU citizen, will have the right to know what data is collected. Also, you will have the right to know how the companies use the data. Moreover, the company will have to disclose for how long is going to store it. This means that you should update your privacy policies more often. In fact, you will need to update them each time you employ a new way of using data. Else, you will still be allowed to collect data. But you will not be able to use it.
Another important provision of the GDPR is that it gives EU citizens the right to objection. To put it short, a data subject can request any company that uses his or her personal data to stop doing so. Moreover, GDPR allows the EU citizens to have their data removed from the systems of the entities that are processing data. You, as an EU citizen, just have to remove your consent for data processing.
Are Your Systems Ready for GDPR?
Starting with 25th May, the maximum fine for any breach of data protection is going to increase from £500,000 to €10 million. Or 2% of your gross revenue, depending on whichever is higher.
Hence, you should make sure that your systems are ready. At least, you have to consider taking the appropriate measures in the following areas:
- Databases: you must cleanse, deduplicate, and update your data.
- Customer services: you must be able to respond to data subject’s access request in the shortest amount of time.
- Operations: you should maintain the highest level of security for all personal data.
In order to have up to date information about your customers, you must pay attention to many aspects. The most important ones are payment methods, history of purchases, names, and contact details. Most often, you automatically update the payments methods and history of purchases. Your systems will do this, each time a customer makes a new purchase. However, the customers fill the contact details when he or she registers on your website. Most often, you don’t care to update them afterward.
An easy way to fix these problems is to perform address verification on your customer database. By doing so, you will know that the addresses of your customers are correct and deliverable.
Most probably your databases are large enough to make a manual approach infeasible. Thus, you need an easy to use tool. This tool should be able to verify the addresses of your customers. It should also allow you to seamlessly update them when needed. Furhtermore, the tool should give you the means to update your database each time postal authorities change the postcodes.
Advantages of WinPure Clean & Match’s Address Verification
Our award-winning WinPure Clean & Match provides strong address verification algorithms that check the validity and deliverability of your customers’ physical addresses. Our application is installed locally so you don’t have to worry about security and privacy aspects that are associated with cloud-based data processing. You just have to import your lists, map them, and click a single button: “Run Address Verification”. Our WinPure Clean & Match will automatically correct all addresses by comparing them the latest postal authority database containing over 28 million UK postcodes and addresses.