Gone-Away Suppression

Mailing to gone aways encourages fraud and substantially increases the risk of bad debt. 6.4% of the population move house each year - over 9,000 people each day

WinPure offers a new suppression service derived from data audits, to produce National Canvasse. Verification processes have identified substantial sources of compliant data that recognises individuals who no longer reside at addresses.

WinPure has combined this file with their existing gone-away records from Liftstyle Survey responses and client pooled gone-aways to create the largest and most up-to-date gone-away source in the UK.