Clean & Match Tour

14. Benefits & Features

WinPure Clean & Matchfeatures some extraordinary features, that will make you wonder how you ever coped without using this software. Here's a quick rundown of some of the benefits and features available.


  • Increase the accuracy of your customer data: business or consumer, local or international.
  • Reduce marketing postage costs by eliminating duplicates from your database using WinPure IDME - advanced deduplication and intellgent merge/purge.
  • Improve virtually any type of list (contact lists, e-mail lists, prospects, etc.) from a variety of list sources such as Excel, Access and text files generated from Outlook or CRM systems.
  • Improve your company image by using standardized styles for names and addresses with clean, correct, fully populated and duplicate-free data.
  • Reduce your team’s dependence on the IT staff - WinPure Clean & Match can be used directly by marketing professionals, not just technical IT people.
  • Preventing bouncing emails with more accurate email addresses.


    • Revolutionary User friendly interface with extensive help options and tutorials.
    • 7 Powerful and unique List / Data Cleansing Modules.
    • Clean/Match/Merge/Purge one or two lists.
    • Advanced deduplication engine (Bob/Robert, Food Limited/Food ltd, Part Street/Park St, etc) - find duplicates you never thought existed.
    • Correct invalid email addresses (WinPure Clean & Match will give suggestions to bad emails).
    • Identify missing data with scoring system and graphs, ideal for fully populating name & address details.
    • Automatically standardize name and addresses (eg. john mcneal > John McNeal, Ibm > IBM, etc)




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