Case studies

Vodafone

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Company

Vodafone Group Plc

Industry

Vodafone Group plc is a telecommunications company and is the world's third-largest mobile telecommunications company measured by both subscribers and 2013 revenues, and had 453 million subscribers as of June 2013.

Challenge

Vodafone had a requirement to match all their account names from one list and correctly align to the same accounts on their master sales database.  Although many of the company names matched exactly the same, they needed a method to identify the accounts that were the same but spelled incorrectly (eg. Dell > Dell Inc).  An initial exercise was done using an exact match process and this identified very few matches. A closer inspection revealed there were many more that could be matched, but due to the size of each list this would take a considerable amount of time checking each and every account.

Solution

An advanced fuzzy matching process was required to accurately match accounts between the two lists, and  Vodafone selected WinPure Clean & Match due to its speed, ease of use and the accuracy of matches found. By matching the accounts has enabled Vodafone to correctly align the sales and acquisitions and this exercise alone could have a significant effect on revenue moving forward.

“We were very impressed by both the speed and accuracy of the matches it found and we are already planning to use the software against other lists & databases across the business
B Flynn
Sales Reporting Analyst, Vodafone Group.