Case studies

Birmingham Hippodrome

Download/Print Case Study

Company

Birmingham Hippodrome

Industry

Renowned as one of the largest touring venues in the UK. The Birmingham Hippodrome is a theatre situated on Hurst Street in the Chinese Quarter of Birmingham, England.

Challenge

Birmingham Hippodrome required some advanced data cleansing software to help improve its marketing of ticket sales, particular with helping to identify duplications and to help make the data look more professional. The popular venue selected the WinPure Clean & Match data cleansing software suite, which includes modules for identifying missing data, validating email addresses, correctly standardizing names and addresses, removing unwanted characters, deduplicating one or two lists using advanced 'fuzzy matching' and merge/purge facilities.
'Clean & Match' will match records from Birmingham Hippodrome's own database against records from other agencies that sell tickets, avoiding the sending of duplicate mail to customers and agencies. The software will also allow the Hippodrome to make overall improvements to the quality and appearance of its lists.

Solution

Stephen Ebanks, Information and Sales Manager at Birmingham Hippodrome, said "WinPure Clean and Match is fantastic. Using this software to remove duplications and clean our lists means that the quality of our data is vastly improved before going to our mailing house, also helping to reduce costs. Also, being able to validate e-mail addresses means fewer returns via our bulk-mailing system, and the ability to change the text to title or lower case not only saves time but ensures our mailings look professional"