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Feb 16

How Data Cleansing Software Can Stop You from Losing Sales

You might already know that data cleansing software offers a smart way of making sure that your existing client base is kept well under control.

However, have you ever stopped to think that poor quality data could be losing you valuable new sales? If not, then now is the time to see what benefits you could gain from having cleaner and more relevant data on file.

Don’t Annoy Your Potential Clients

There are few things more likely to put off a new client than calling them by the wrong name or using the wrong contact details for them. How can you expect them to trust you with their business if you can’t even get the basics right?

Your leads database should be as up to date and under control as the database where you hold the details of your existing customers. This means carrying out a process of deduplication to ensure that you don’t have duplicates leads for the same person or contact details that are long out of date.

Of course, if you don’t use data cleansing software to keep your leads database well managed then you run the risk of simply never hearing back from the people you contact. In this way, you won’t even know who has received your offer and who hasn’t.

Don’t Forget Who Is Already a Client

How embarrassing would it be if you were to send out a proposal to an existing client that you didn’t realise already had an account with you? This could be especially disastrous if you offer them a better rate or improved service than they currently get.

This is an easy mistake to make when you have an unwieldy and confusing database. Maybe someone in your team set them up as a new client without removing or updating the lead details at the same time?

There are a number of reasons you could end up in this situation but using data cleansing software that you trust is the simple way to resolve it and feel totally in control of your data once again.

Don’t Make Them the Wrong Sort of Offer

There is every chance that you tailor your offers in order to appeal to each type of potential new client. After all, you are unlikely to treat a giant multi-national company in the exact same way as a small local firm.

This tailored approach is a clever way of looking for sales that could give you positive results if you get it right. On the other hand, what if you get it wrong and send out offers that aren’t a good fit for each prospective customer?

This is another case in which using good data cleansing software will help you to better understand the size, budget and needs of your contacts. If you feel that you can rely completely upon the data that you can see on screen then there is a much better chance of make a powerful sales pitch that gets results.

Don’t let potential new clients slip through your fingers. Turning them into valuable on-going customers can be as easy as looking after your data with the help of our range of software products.