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1st August 2008
WinPure release Clean & Match 2009, powerful data quality
software featuring advanced fuzzy matching data deduplication.
Reading, United Kingdom
- WinPure Ltd, a worldwide leading provider of data cleansing and
data deduplication software, have today released Clean & Match
2009.
WinPure Clean & Match
2009 is the latest edition, following on from the award-winning
Clean & Match 2007. It builds upon its data deduplication module
and now features advanced fuzzy matching logic to identify and remove
more duplications. Already acclaimed for its easy-to-use interface
and powerful data cleansing functions, WinPure have now added fuzzy
matching logic onto its data deduplication module, of which during
recent tests identified up to 60% more duplications than previous
versions. This could mean a further reduction in marketing and postage
costs by means of its powerful elimination of duplications, whether
its from marketing lists, spreadsheets, databases or CRM's.
Marketing Director David
Leivesley explains, "In the current climate all businesses
are interested in cost saving tools. Using Clean & Match 2009
can potentially help every business that has a list or database,
whether its through the removal of duplications or by cleaning,
correcting and standardising information. With Clean & Match
2009 organizations worldwide can dramatically improve their data
quality, so they can cut costs and make substantial savings on their
everyday operations.
Clean & Match 2009
now contains fuzzy matching logic capabilities amongst its wide
array of powerful data deduplication, data quality and data cleansing
features, David Leivesley continues, "The data deduplication
process on Clean & Match 2009 has been taken to a whole new
level now, more of a human level than of a computer level. Conventional
computer software is great at exact matching, it can process thousands
of records per second but throw in some real-world issues like not
exactly matching similar records and most likely they will never
be picked up. Clean & Match 2009 contains advanced algorithms
for the detection of phonetic, mis-keyed and abbreviated variations
within poorly structured data, thus helping to identify duplications
that in most instances would never be picked up. With Clean &
Match 2009 users can quickly identify duplicate records based on
a combination of fields such as contact names, address information
or account numbers, using advanced fuzzy logic algorithms that would
normally only exist in very expensive and dedicated software
WinPure Clean & Match
2009 runs under Windows XP/2003/Vista and costs $925(US) or £465(GBP).
Existing WinPure customers can upgrade to Clean & Match 2009
at a discounted rate. To learn more and to download a free evaluation
version of the software visit http://www.winpure.com
or email support@winpure.com . Multi-user license packs are also
available at a discount.
About WinPure
WinPure are a worldwide leading provider of list and data quality
solutions that are powerful, simple to use, inexpensive and most
importantly can be used by anyone rather than just IT specialists
or data cleaning experts. WinPure also provides a range of data
services that are aimed at further improving data quality and providing
a clean starting point for ongoing database management. Businesses
around the world are now using WinPure software to help improve
the quality of their information, helping them to increase profitability
through more accurate data, and reducing costs by eliminating duplications,
spelling errors and mistakes. WinPure products are relied upon by
thousands of international companies, non profit & government
agencies, educational organizations and individuals in over 30 countries
from around the world.
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