Data counts - The following is a summary of the submitted data.
Number of records (including 216 companies): 3,132
Number of Telephone Numbers: 1,180
Number of FaxNumbers: 0
 
Addresses - After matching, 2,534 (80.90%) are correct to PAF standard.
Number of addresses which were verified as correct: 1,234 (39.40%)
Number of addresses which were incorrect before cleansing: 1,898 (60.60%)
Number of addresses updated: 1,300 (41.50%)
Number of addresses which are not PAF standard: 598 (19.10%)
 
Movers - WinPure can supply new addresses for 31 (1%) of your customers
Number of house movers with new address supplied (NCOA): 31 (1%)
 
Telephone Numbers - WinPure has been able to match 597 of your records to the telephone number file.
WinPure will be able to amend 2 of your supplied telephone number records to fit the latest area codes (Big Number Day changes).
In addition to this, on an average file, we would expect that
45% (1,409) records will be Ex Directory
5% (156) records will be DQR
10% (313) records will have a second or third telephone number appended by WinPure
We are not allowed to provide exact counts beyond how many records WinPure can append telephone numbers to by matching to OSIS, so these figures are based on a statistical average from the whole OSIS file. As well as this, if your submitted file included telephone numbers, we cannot report on how many additional numbers WinPure can append for you, just the absolute matches.
 
National Canvasse - WinPure has identified 820 (26.10%) of your records on National Canvasse. Breakdown below.
Number where the individual appears on the National Canvasse file: 546 (17.40%)
Number where the family appears on the National Canvasse file: 274 (8.70%)
 
Suppressions - Please note that the number of Gone Aways will increase substantially if the "movers" identified above are not downloaded. WinPure has identified that 107 (3.40%) of your records should not be mailed, 224 (7.20%) of your telephone numbers should not be tele-marketed and 0 (0%) of your fax numbers should not be fax marketed.
Individual Level
Gone Aways: 38 (1.20%)
Deceased Persons: 2 (0.10%)
County Court Judgements:
(only available with MailFile download option)
16 (0.50%)
Number which appear on MPS: 51 (1.60%)
Number which appear on TPS: 224 (7.20%) (Expiry Date:14/04/2004)
Number which appear on FPS: 0 (0%) (Expiry Date:14/04/2004)
Family Level - WinPure has identified that  175 (5.60%)  of your records should not be mailed.
Gone Aways: 152 (4.90%)
Deceased Persons: 23 (0.70%)
 
Duplicate Detection - Out of 3,132 records you supplied, WinPure detected 76 (2.40%) duplicates
Number of distinct individuals: 3,056 (97.60%)
Number of distinct families: 3,018 (96.40%)
Number of distinct households: 2,784 (88.90%)
National Business Database - WinPure has matched 2016 (48.6%) of your records to Experian's National Business Database and has appended the following:
Registration Number: 1572 (37.9%)
Trading Status: 2016 (48.6%)
Legal Status: 1570 (37.9%)
Year Of Incorporation: 1984 (47.9%)
Number of Employees in Business: 1986 (47.9%)
Number of Employees At Site: 1984 (47.9%)
Site Type: 2016 (48.6%) (85 Head Offices)
SoHo Flag: 2016 (48.6%) (234 SoHos)
Turnover: 1653 (39.9%) (532 Actual)
Net Worth: 1530 (36.9%)
Pre Tax Profit or Loss: 1627 (39.3%)
Business Type: 2016 (48.6%)
Activity At Site: 1461 (35.2%)
SIC Code and Text: 1695 (40.9%)
Business and Business Location URN: 2016 (48.6%)
Registered Office Location Flag: 2016 (48.6%) (1127 Registered Offices)
Premise Type: 1491 (36.0%)
Parent Name and Registered Number: 211 (5.1%)
Ultimate Parent Name and Registered Number: 191 (4.6%)
 
Contacts - WinPure has verified and can supply additional details for 0 (0.0%) of your contacts.
WinPure can append contact details for the following job functions:
Senior Decision Maker: 940 (22.8%)
Purchasing: 3 (0.1%)
Management: 100 (2.4%)
Marketing: 12 (0.3%)
Property/Facilities: 2 (0.0%)
IT: 33 (0.8%)
Finance: 48 (1.2%)
Sales: 108 (2.6%)
Operations: 76 (1.8%)
Fleet: 0 (0.0%)
Human Resources: 5 (0.1%)
Medical/Scientific: 0 (0.0%)
Telecomms: 0 (0.0%)
Academics: 5 (0.1%)
Clergy: 0 (0.0%)
Other Role: 1249 (30.1%)