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Birmingham Hippodrome Chooses WinPure for Data Cleansing
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| 15 August
2010 - Birmingham Hippodrome has bought WinPure's new software
to improve its marketing of ticket sales. |
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| The popular venue selected
WinPure's 'Clean & Match 2010', which includes modules for identifying
missing data, validating email addresses, correctly standardising
names and addresses, removing unwanted characters, deduplicating one
or two lists and merge/purge facilities. |
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| 'Clean & Match' will
match records from Birmingham Hippodrome's own database against records
from other agencies that sell tickets, avoiding the sending of duplicate
mail to customers and agencies. The software will also allow the Hippodrome
to make overall improvements to the quality and appearance of its
lists. |
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Stephen Ebanks, Information and Sales Manager at Birmingham Hippodrome,
said "WinPure Clean and Match is fantastic. Using this software
to dedupe and clean our lists means that the quality of our data is
vastly improved before going to our mailing house, also helping to
reduce costs. Also, being able to validate e-mail addresses means
fewer returns via our bulk-mailing system, and the ability to change
the text to title or lower case not only saves time but ensures our
mailings look professional."
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Ends -
Notes for editors
About WinPure
WinPure is a major market player offering powerful and affordable
list and data cleansing services. Usable by everyone - not just
IT and data cleansing specialists - WinPure systems improve the
quality of information through more accurate data by eliminating
duplications, spelling errors and other mistakes. The company has
users in over 25 countries and across five continents. Clients include:
Microsoft, Hewlett-Packard, Phillips, Psion, Emirates Airline and
West Ham United Football Club.
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Birmingham
Hippodrome
Birmingham Hippodrome, the city centre's recently redeveloped 1,850
seat venue, presents acclaimed opera and ballet, drama and comedy,
musicals, a growing international dance programme and the UK's biggest
pantomime.
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| WinPure
Worldwide. Users in over 25 countries and across
5 continents now rely on WinPure to help improve the
quality of their information, helping them to increase
profitability through more accurate data by eliminating
duplications and mistakes. |
More Reasons |
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