|
Mailing
to gone aways encourages fraud and substantially increases
the risk of bad debt. The Gone Away Suppression file is a
key source of information regarding home movers in the UK
and consists of over 12 million records updated every quarter.
The recently included Universal Suppression Service expands
the suppression capabilities of WinPure with access to an
additional 6.5 million gone-away records.
|
|
|
6.4%
of the population move house each year - over 9,000
people each day
|
WinPure
offers a new suppression service derived from data audits,
to produce National Canvasse. Verification processes have
identified substantial sources of compliant data that recognises
individuals who no longer reside at addresses.
WinPure
has combined this file with their existing gone-away records
from Liftstyle Survey responses and client pooled gone-aways
to create the largest and most up-to-date gone-away source
in the UK.
|
